Growing up, my family has always been a “Toyota” family. Not for their thrilling driving experience or for their ability to pamper its occupants, but for their
When a major auto firm decides to build a concept, it first establishes a strategy and settles on the goals for the design. People always ask, “Why do they make concept cars?” There are a lot of reasons that range from exploring new packaging and technologies, to generating interest and gauging public reaction, to ‘preparing’ […]
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